What is Icarus?

Let's take a dive...

Who We Are.

Icarus was founded in late 2023 in the cold months by Founder Thomas Somen. With the thought of Summer in the back of our heads, we had to do something.

Built off of 3 Main Points, Affordabilty, Style, Comfort. The 3 Points Are What we call the "Icarus Promise"

With these 3 points in mind. Icarus was set off with a dream with no intentions of looking back. The only way was forward and thats where we are today.

We will continue to hold ourselves accountable to the 3 points to ensure that we grow the lake lifestyle for generations to come.

Why "Icarus"

Our Founder states that he found the name in the song "Icarus" by Bastille

With this in mind while creating the brand and some research behind the name it comes out to Icarus which is a Greek Mythological figure who flew to close to the sun, burning his wax wings and drowning.

Tying in with the water aspect and being rebelious to his father, it ties in well with Our Idea of taking your own road and paving your own path like we want for all of our Customers and Followers!

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Our Designs

All of our Designs are built around getting YOU outside and doing the things you love. We work with many designers, and companies to make sure you love the designs as much as we do!

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